A discussion on the development and expansion of ecotourism as it tackles its beginiines, concept, market, carying capacity, activities and its negative impacts and mitigating measures. The book provides criteria to determine an area as potential ecotourism in the country, and case studies involving Tagaytay, Banaue, and Sagada, Caluit Island, landless Millionaires, St. Paul Subterranean National Park, Palanan, Tubbataha Reef, the whales of Bohol and the whale sharks of Donsol.

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