Export Marketing: Going Global (2nd Edition)
| Category | Business |
| Publisher | Dela Salle Press |
| Author | Luz Suplico and Renato Esguerra |
| Pages | 181pp. |
| Dimension | 6"x9" |
| Copyright | c1999 |
| Price | US$ 12.95 | | | Bookpaper ISBN971555220X |
Most of the basic things ---theories and concepts in international marketing trade restrictions, entry modes, distribution channels, market research--- a Filipino entrepreneur needs to know to get a crack at global exporting.
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