Business Research: Concepts And Applications
| Category | Business |
| Publisher | Dela Salle Press |
| Author | Divina M. Edralin |
| Pages | 199pp. |
| Dimension | 8.5"x11", 525g. |
| Copyright | 2002 ed. |
| Price | US$ 12.95 | | | Bookpaper ISBN9715553273 |
Globalization, rapid changes in the socio-political environment, interaction of business people in industries, the dynamics of business research, and other factors have dramatically changed general and functional business management. Many business enterprises, even academic institutions, have now fully realized the importance of research in product development, policy formulation, and development of new frameworks and models to analyze expanding knowledge in business. Divina M. Edralin is full professor at the Business Management Department and currently Director of the College of Business and Economics Research and Development (CBERD) and the Graduate Studies of the College of Business and Economics of De La Salle University. She holds a Doctor of Management degree from DLSU and an MA in Industrial Relations from the University of the Philippines.
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