|Author||Marites A. Khanser|
This book documents and highlights the evolution of John Gokongwei’s many enterprises and his leadership style; the various growth strategies he adopted; the sources of his wealth; the key risks he took; the failures and triumphs through the many corporate battles he waged; and the innovations he introduced in the more than six decades of his entrepreneurial career.
It also provides Gokongwei’s personal background in order to understand the influences on his entrepreneurial mind.
All these are organized within a framework that seeks to understand the path of entrepreneurship.
This framework begins with the entrepreneur’s core value system, which becomes the foundation of his leadership style. These, in turn influence his entrepreneurial strategies.
Ateneo Loyola Schools.
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