After the highly successful Go Negosyo book, Joey Concepcion’s 50 Inspiring Entrepreneurial Stories, the Philippine Center for Entrepreneurship has decided to come up with another compilation of inspiring entrepreneurial stories, this time featuring celebrities. Go Negosyo: Joey Concepcion’s 50 Inspiring Entrepreneurial Stories of Entrepreneurs (Celebrity Edition) is a colorful collection of celebrity portraits done by celebrity photographer Jun de Leon.

This book tells the real-life experiences of celebrity entrepreneurs, detailing their initial anxieties in putting up a business, the setbacks they encountered and most importantly, the lessons learned during the process. It features the celebrities in a different light as they portray what most of them consider as one of their most challenging roles— as negosyantes. The book also has a special section on Lessons in Entrepreneurship by PCE Trustee and Entrepreneurs School of Asia founder Vivienne Tan which summarizes the important lessons in each negosyo story.

In line with Go Negosyo advocacy of a mindset change towards an entrepreneurial nation, these celebrities show their support by inspiring their fellowmen to dream big, reach for the stars and fulfill their entrepreneurial dreams.

Phil. Center for Entrepreneurship Foundation.

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