| Category | Business | |
| Publisher | UP Press | |
| Author | edited by Ben Paul B. Gutierrez | |
| Pages | ||
| Dimension | 6x9 | |
| Copyright | ||
| Price | US$ 25.95 | |
| Bookpaper ISBN9715423671 | ||
Cases on Marketing Management in the Philippine Setting is a collection of 30 cases written and classroom-tested by the faculty of the UP College of Business Administration. This book will enable students to apply marketing principles and concepts within the Philippine context.
Ben Paul Gutierrez is Professor at the UP College of Business Administration and member of both the Academy of Marketing and Science and the Philippine Marketing Association, Inc.
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